Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic
This research article analyzes a case of racism and discrimination against indigenous people by a media outlet, representative of the media elite and the right wing of Colombia. The event occurred within the framework of the national strike during the first half of 2021, in the midst of the pandemic...
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Instituto para la Investigación Educativa y el Desarrollo Pedagógico, IDEP
2023
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| On-line přístup: | https://revistas.idep.edu.co/index.php/educacion-y-ciudad/article/view/2859 |
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| _version_ | 1858041897144025088 |
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| author | Guerrero-Rivera, Javier |
| author_browse | Guerrero-Rivera, Javier |
| author_facet | Guerrero-Rivera, Javier |
| author_sort | Guerrero-Rivera, Javier |
| collection | OJS- Educación y Ciudad |
| description | This research article analyzes a case of racism and discrimination against indigenous people by a media outlet, representative of the media elite and the right wing of Colombia. The event occurred within the framework of the national strike during the first half of 2021, in the midst of the pandemic caused by Covid-19, through a radio interview with Governor Misak on the occasion of the demolition of the statue of the colonizer Sebastián de Belalcázar in Cali. From the perspective of Critical Discourse Studies, it is shown that, through the discursive strategy of binarism’s and the victimization used by the journalist who conducts the interview, indigenous people are violated and discriminated against. It is concluded that this elite racism denigrates them as violators of the human rights of the majority of the country, warmongers, haters, uncivilized and clumsy, which is argued from a colonial, binary and reductionist ideology. With this, the structural racism that threatens human dignity is legitimized and reproduced, situating the indigenous (the others) as an inferior culture that destroys the "western values" and "decent" of the elites (us) and, in general, other citizens or "good people". However, Governor Misak builds a counter-discourse that confronts the journalist's abuse of power and positions a positive image of the indigenous social movement against the reductionism of the binarisms of the elite discourse. |
| first_indexed | 2026-02-24T16:00:36Z |
| format | Online |
| id | oai:revistas.idep.edu.co:article-2859 |
| institution | IDEP |
| language | spa |
| last_indexed | 2026-02-24T16:00:36Z |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Instituto para la Investigación Educativa y el Desarrollo Pedagógico, IDEP |
| publisherStr | Instituto para la Investigación Educativa y el Desarrollo Pedagógico, IDEP |
| record_format | ojs |
| spelling | oai:revistas.idep.edu.co:article-28592024-07-02T02:39:25Z Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic Movilización social, racismo y discriminaciones en los medios de comunicación masiva colombianos durante la pandemia Guerrero-Rivera, Javier Racismo discriminación Misak colonialismo contradiscurso medios de comunicación masiva Racism discrimination Misak colonialism counterdiscourse mass media This research article analyzes a case of racism and discrimination against indigenous people by a media outlet, representative of the media elite and the right wing of Colombia. The event occurred within the framework of the national strike during the first half of 2021, in the midst of the pandemic caused by Covid-19, through a radio interview with Governor Misak on the occasion of the demolition of the statue of the colonizer Sebastián de Belalcázar in Cali. From the perspective of Critical Discourse Studies, it is shown that, through the discursive strategy of binarism’s and the victimization used by the journalist who conducts the interview, indigenous people are violated and discriminated against. It is concluded that this elite racism denigrates them as violators of the human rights of the majority of the country, warmongers, haters, uncivilized and clumsy, which is argued from a colonial, binary and reductionist ideology. With this, the structural racism that threatens human dignity is legitimized and reproduced, situating the indigenous (the others) as an inferior culture that destroys the "western values" and "decent" of the elites (us) and, in general, other citizens or "good people". However, Governor Misak builds a counter-discourse that confronts the journalist's abuse of power and positions a positive image of the indigenous social movement against the reductionism of the binarisms of the elite discourse. En este artículo de investigación se analiza un caso de racismo y discriminación contra los indígenas por parte de un medio de comunicación, representante de la élite mediática y de la derecha de Colombia. El hecho acontece en el marco del paro nacional durante el primer semestre de 2021, en plena pandemia ocasionada por el Covid-19, a través de una entrevista radial al gobernador Misak con ocasión del derribamiento de la estatua del colonizador Sebastián de Belalcázar en Cali. Desde la perspectiva de los Estudios Críticos del Discurso se demuestra que, mediante la estrategia discursiva de los binarismos y la victimización empleada por el periodista que conduce la entrevista, se violenta y discrimina a los indígenas. Se concluye que este racismo de élite los denigra como violadores de los derechos humanos de la mayoría del país, guerreristas, odiadores, incivilizados y torpes, lo cual se argumenta desde una ideología colonial, binarista y reduccionista. Con esto, se legitima y reproduce el racismo estructural que atenta contra la dignidad humana, situando a los indígenas (los otros) como cultura inferior destructora de los “valores occidentales” y “decentes” de las élites (nosotros) y, en general, los demás ciudadanos o “la gente de bien”. No obstante, el gobernador Misak construye un contradiscurso que confronta el abuso de poder del periodista y posiciona una imagen positiva del movimiento social indígena frente al reduccionismo de los binarismos del discurso de élite. Instituto para la Investigación Educativa y el Desarrollo Pedagógico, IDEP 2023-03-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistas.idep.edu.co/index.php/educacion-y-ciudad/article/view/2859 10.36737/01230425.n45.2023.2859 Educación y Ciudad; No. 45 (2023): July-December; e2859 Educación y Ciudad; No. 45 (2023): Temática libre (julio-diciembre); e2859 Educación y Ciudad; Núm. 45 (2023): Temática libre (julio-diciembre); e2859 2357-6286 0123-0425 spa https://revistas.idep.edu.co/index.php/educacion-y-ciudad/article/view/2859/2326 https://revistas.idep.edu.co/index.php/educacion-y-ciudad/article/view/2859/2395 Derechos de autor 2023 Javier Guerrero-Rivera https://creativecommons.org/licenses/by-nc-nd/4.0 |
| spellingShingle | Racismo discriminación Misak colonialismo contradiscurso medios de comunicación masiva Racism discrimination Misak colonialism counterdiscourse mass media Guerrero-Rivera, Javier Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic |
| title | Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic |
| title_alt | Movilización social, racismo y discriminaciones en los medios de comunicación masiva colombianos durante la pandemia |
| title_full | Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic |
| title_fullStr | Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic |
| title_full_unstemmed | Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic |
| title_short | Social Mobilization, Racism, and Discrimination in the Great Colombian Mass Media During the Pandemic |
| title_sort | social mobilization racism and discrimination in the great colombian mass media during the pandemic |
| topic | Racismo discriminación Misak colonialismo contradiscurso medios de comunicación masiva Racism discrimination Misak colonialism counterdiscourse mass media |
| topic_facet | Racismo discriminación Misak colonialismo contradiscurso medios de comunicación masiva Racism discrimination Misak colonialism counterdiscourse mass media |
| url | https://revistas.idep.edu.co/index.php/educacion-y-ciudad/article/view/2859 |
| work_keys_str_mv | AT guerreroriverajavier socialmobilizationracismanddiscriminationinthegreatcolombianmassmediaduringthepandemic AT guerreroriverajavier movilizacionsocialracismoydiscriminacionesenlosmediosdecomunicacionmasivacolombianosdurantelapandemia |